Before you continue
Key Takeaways
- Google uses cookies and data for core service delivery, maintenance, and security (spam/fraud protection).
- Accepting all cookies allows data use for service improvement and personalized ads/content based on user activity.
- Rejecting all cookies limits data use to essential functions, excluding personalization based on past activity.
- Non-personalized content and ads are influenced by current viewing context and general location.
- Users are directed to privacy tools to manage settings and view more details.
This notice details how Google employs cookies and data to ensure the delivery and maintenance of its services, including tracking outages and safeguarding against spam and fraud. A key distinction is made based on user consent: accepting all allows Google to use data for service improvement, developing new features, and serving personalized ads and content based on user settings and browsing history. If a user chooses to "Reject all," data processing is limited to essential functions, meaning personalized content and ads are excluded. Non-personalized content and ads are determined by factors like the current content being viewed and the user's general location. The notice also mentions tailoring experiences for age-appropriateness and directs users to "More options" or g.co/privacytools for detailed privacy management.
