Box Office: Taylor Swift’s ‘Release Party of a Showgirl’ Triumphs With $33 Million, Dwayne Johnson’s ‘Smashing Machine’ Bombs With $6 Million
Key Takeaways
- Taylor Swift's "The Official Release Party of a Showgirl" debuted at No. 1, earning $33 million domestically and $46 million globally.
- The release is a unique 89-minute listening party for her album "The Life of a Showgirl," not a traditional concert film.
- AMC CEO Adam Aron celebrated the event as a triumph, emphasizing Swift's unparalleled ability to drive theatrical attendance.
- Dwayne Johnson's new film, "The Smashing Machine," underperformed severely, opening in third place with $6 million, below projections.
- "The Official Release Party of a Showgirl" received stellar audience reception with an 'A+' CinemaScore, despite being scheduled only for one weekend.
Taylor Swift continues her box office dominance with her latest theatrical event, "The Official Release Party of a Showgirl," which grossed $33 million domestically and $46 million globally in its opening weekend. This project, described as a listening party featuring new music video and behind-the-scenes footage for her album "The Life of a Showgirl," achieved this success with very little promotion outside of Swift's social media. AMC CEO Adam Aron praised the event as a triumph, highlighting Swift's unique ability to bring audiences to theaters, though the engagement is only slated for a single weekend. In contrast, Dwayne Johnson's R-rated drama, "The Smashing Machine," directed by Benny Safdie, bombed commercially, earning only $6 million and marking a career-low opening despite positive critical reception and Oscar buzz. Leonardo DiCaprio's "One Battle After Another" secured the second spot, declining 53% from its debut.
