China Mobile Shanghai launches industry-first 5G-A network monetisation strategy with Huawei
Key Takeaways
- China Mobile Shanghai launched China's first differentiated 5G-A experience package targeting Shanghai Shenhua football fans.
- The strategy aims to monetize advanced 5G-A network capabilities as a solution for revenue growth in saturated telecom markets.
- The premium package, supported by Huawei's GainLeap solution, offers guaranteed network acceleration and exclusive fan benefits.
- The network infrastructure successfully handled 80,000 simultaneous users, with premium subscribers achieving speeds up to 600 Mbps.
- Huawei's AI-powered components significantly improved key performance indicators like latency and upload times for premium users.
On September 21, 2025, at Shanghai Stadium, China Mobile Shanghai demonstrated a novel approach to telecom revenue generation by testing its new 5G-A network monetization strategy during a Shanghai Shenhua vs. Chengdu Rongcheng football match attended by 80,000 fans. This initiative, supported by Huawei's technology, including the GainLeap solution, aims to transform the elastic capabilities of 5G-Advanced networks into premium, paid-for user experiences. The "5G-A Exclusive Package for Shenhua Football Fans" bundles guaranteed network performance, streaming access via Migu, and club merchandise for subscribers. This business model innovation addresses the industry pain point of stalled user acquisition by creating measurable value differentiation for premium users, who can achieve speeds up to 600 Mbps via dedicated 3CC channels. Huaweiâs AI-powered intelligent wireless boards underpin this performance boost, significantly reducing latency and improving upload/streaming times, marking a crucial step for telecom operators in saturated markets.
