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Flai is the latest startup bringing AI to car dealerships | TechCrunch

Sean O'Kane
October 3, 2025 at 04:00 PM
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Flai is the latest startup bringing AI to car dealerships | TechCrunch

Key Takeaways

  • AI startup Flai, focused on improving car dealership customer interactions, closed a $4.5 million seed funding round.
  • Flai offers omni-channel software using custom voice agents and LLMs to handle dealership phone calls, emails, and texts.
  • The company was founded by Ari Polakof, Alen Polakof, and Juan Alzugary, and was part of Y Combinator.
  • Flai emphasizes that its technology is built from scratch, unlike competitors using off-the-shelf voice solutions.
  • The founders gained crucial early insights and training data by embedding themselves directly within hundreds of physical car dealerships.

Flai, an AI startup focused on revolutionizing car dealership customer service through omni-channel communication tools, has successfully closed a $4.5 million seed funding round. Founded by former HappyRobot engineer Ari Polakof, his brother Alen, and ex-Netflix data scientist Juan Alzugary, Flai offers software tailored specifically for the automotive environment, utilizing voice agents and large language models for phone calls, emails, and texts. The seed round saw participation from notable investors including First Round Capital, Y Combinator, Liquid 2 Ventures, and Innovation Endeavors. CEO Ari Polakof highlighted that Flai’s competitive edge lies in building its voice technology entirely from the ground up, avoiding standard off-the-shelf solutions. To develop and train their AI effectively, the small founding team spent extensive time working directly within hundreds of physical car dealerships, often in noisy service bays. Despite the new funding, Polakof intends to maintain a lean team structure, focusing on smart work rather than rapid expansion.

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