OpenAI unveils copyright controls as Disney rejects Sora app | The Express Tribune
Key Takeaways
- OpenAI is introducing controls for content rights holders to manage character usage in its Sora AI video tool.
- Rights holders will have the option to block the use of their characters in Sora generations.
- OpenAI plans to share revenue with copyright owners who permit their characters to be used.
- The new policies address growing scrutiny over AI-generated content and intellectual property rights.
- Disney has reportedly opted out of allowing its material to appear in the Sora app.
OpenAI is set to roll out significant updates to its AI video tool, Sora, focusing on intellectual property rights management by giving content owners granular control over character usage. CEO Sam Altman confirmed that rights holders, such as movie and television studios, will have the option to explicitly block the use of their characters within Sora-generated content. Furthermore, OpenAI plans to introduce a revenue-sharing model to compensate creators who agree to allow their characters to be featured in videos made by users. The launch of Sora as a standalone app, which allows creation from copyrighted content, has already heightened tensions in Hollywood, evidenced by Disney reportedly opting out of participation. Altman acknowledged that establishing the revenue-sharing framework will require trial and error before a consistent model is applied across OpenAI's broader AI product suite.
