PTCL Group and PPAF Announce Expansion of ‘Ba-Ikhtiar’ Initiative at GITEX Global 2025 to Empower Over 2,300 Women
Key Takeaways
- PTCL Group and PPAF expanded the 'Ba-Ikhtiar' women empowerment initiative at GITEX Global 2025.
- The program will scale up from empowering 100 women to up-skilling over 2,300 women across 23 flood-affected cities.
- Ba-Ikhtiar provides training in digital literacy, financial management, and practical trades like stitching and pottery.
- The expansion leverages PTCL Group's digital infrastructure and PPAF's nationwide community outreach.
- The ultimate goal is to foster economic self-reliance and upward social mobility for vulnerable women in Pakistan.
PTCL Group, alongside the Pakistan Poverty Alleviation Fund (PPAF), unveiled the major expansion of its flagship women empowerment initiative, Ba-Ikhtiar, at GITEX Global 2025 in Dubai. This expansion, formalized by an agreement between CEOs Hatem Bamatraf and Nadir Gul Barech, follows the resounding success of the initial pilot in Haripur, Khyber Pakhtunkhwa. The extended program targets up-skilling more than 2,300 underprivileged women across 23 flood-affected cities nationwide by equipping them with crucial digital and entrepreneurial skills. Training covers digital literacy, financial management, and practical trades like stitching and handicrafts, aiming to enhance livelihoods and drive social mobility. Leaders from both organizations emphasized that the partnership merges digital expertise with social development to create sustainable pathways for women's economic self-reliance across Pakistan.
