Samson Group urges tourism policy shift | The Express Tribune
Key Takeaways
- The Samson Group delegation urged the government to prioritize sustainable tourism and regional development in its industrial policy.
- Discussions focused on creating jobs, boosting exports, and encouraging local enterprise through tourism investment in northern Pakistan.
- SAPM Haroon Akhtar Khan confirmed the Prime Minister's commitment to promoting tourism internationally and developing world-class facilities in northern resorts.
- The government views investment in areas like Malam Jabba as crucial for reflecting a positive global image of Pakistan.
- The Samson Group reaffirmed its dedication to developing world-class resorts in northern Pakistan to attract international tourists.
A high-level delegation from the Samson Group of Companies, including Lord Aamer Sarfraz of Kensington, met with SAPM on Industries and Production Haroon Akhtar Khan in Islamabad to advocate for aligning industrial policy with sustainable tourism and regional development. Discussions centered on leveraging the Ministry of Industries and Production's role to unlock job creation, export growth, and local enterprise participation through tourism investment. The SAPM commended the efforts of entities like PC Malam Jabba for promoting regional tourism and reiterated Prime Minister Shehbaz Sharif's vision to elevate Pakistan's tourism industry internationally. He stressed that developing the naturally beautiful northern areas with world-class facilities is a government priority, noting that successful projects reflect a positive global image for Pakistan. The International Advisory Board and Malam Jabba leadership reaffirmed their commitment to developing resorts to attract global tourists and enhance the national hospitality sector.
