Warner Bros. Discovery and CJ ENM Form Strategic Partnership to Expand K-Content Reach
Key Takeaways
- Warner Bros. Discovery and CJ ENM established a major multi-year partnership focused on Korean content distribution.
- HBO Max will become the streaming home for CJ ENM's Tving platform in 17 Asia Pacific markets.
- A dedicated Tving branded hub will launch on HBO Max in early 2026, featuring exclusive premieres and library content.
- The companies will co-invest and co-produce new original Korean dramas for global distribution on HBO Max.
- The initial rollout of K-content titles on HBO Max is scheduled to begin in November, starting with the drama “Dear X.”
Warner Bros. Discovery and CJ ENM have entered into a sweeping multi-year partnership, marking a major collaboration to bring a pipeline of Korean drama and entertainment to HBO Max subscribers throughout the Asia Pacific region across 17 markets. Under the agreement, HBO Max will become the primary streaming destination for CJ ENM's Tving platform in these territories, featuring a dedicated Tving branded hub launching in early 2026 with exclusive premieres and library content. Ahead of the hub launch, HBO Max will start rolling out K-content titles in November, beginning with the premiere of "Dear X." Furthermore, the companies will co-invest in and co-produce new original Korean dramas for worldwide distribution, capitalizing on the international demand for K-storytelling. Executives from both sides expressed enthusiasm, noting the alignment of CJ ENM's creative success with Warner Bros. Discovery's global platform and commitment to locally relevant stories. This deal strategically bolsters HBO Max's presence in competitive Asian markets while providing CJ ENM's Tving platform with powerful international distribution reach.
