Why Are So Many Kids Saying ‘67?’ Viral TikTok Trend, Explained
Key Takeaways
- The phrase "six, seven" from rapper Skrilla's song "Doot Doot" has become a massive, meaningless viral meme among Generation Alpha.
- The trend is highly visible on TikTok, accumulating over 2 million posts using the hashtag #67, and is disrupting classrooms.
- Teachers are reacting to the craze with a mix of frustration, banning the phrase, or using it as an engagement tactic.
- The cultural saturation is such that the satirical cartoon "South Park" is set to parody the "six, seven" trend in an upcoming episode.
- The meme's origins are linked to Skrilla's intentionally meaningless lyrics and were amplified by viral content featuring NBA player LaMelo Ball.
Members of Generation Alpha are widely using the nonsensical phrase "six, seven," which originated from rapper Skrilla's 2024 song "Doot Doot," causing a stir across social media platforms like TikTok and within educational settings. The hashtag #67 has amassed over 2 million posts, spiking in September and October as students returned to school, leading some teachers to voice frustration while others creatively use the phrase for engagement or as a call-and-response tool. Rapper Skrilla himself has stated the phrase's lack of meaning is intentional, contributing to its viral spread, which some critics label as "brain rot," a term for low-quality internet content. The trend's cultural reach is expanding, evidenced by the upcoming episode of "South Park" scheduled to parody the phenomenon, depicting students acting as if they are in a cult centered around the numbers. The meme initially gained traction through edits featuring NBA player LaMelo Ball, who is six foot seven inches tall, and was further boosted by other viral video moments, solidifying "six, seven" as a dominant, albeit baffling, piece of youth culture.
