Zarea Limited Signs Strategic MoU with UK’s SAWIE to Digitize Pakistan’s Agri Supply Chain
Key Takeaways
- Zarea Limited and SAWIE signed an MoU to integrate advanced agri-intelligence technologies into Pakistan's agricultural supply chain.
- The partnership focuses on leveraging satellite technology, climate data, and AI-driven analytics to improve traceability and productivity.
- The collaboration will establish a digital ecosystem providing real-time visibility from farm to factory, verifying sourcing integrity.
- The initiative aims to strengthen Zarea's ESG credentials by aligning with international sustainability and agri-tech standards.
- Joint R&D efforts will focus on empowering farmers, reducing inefficiencies, and improving industrial procurement cycles.
Zarea Limited, a leading Pakistani agri-commodities firm, has formalized a strategic Memorandum of Understanding (MoU) with SAWIE, a UK-founded agri-intelligence platform, signaling a major push toward agricultural digitization. The core objective of this collaboration is to integrate advanced satellite technology, climate data, and AI analytics across Pakistan’s agricultural supply chain to enhance traceability and productivity. Key features include implementing AI-powered traceability tools for field mapping and geo-tagged locations, ensuring transparent and ethical sourcing integrity. Furthermore, the partnership is designed to strengthen Zarea’s Environmental, Social, and Governance (ESG) credentials by aligning with European sustainability standards through digital data sharing. Both CEOs expressed optimism, noting that the collaboration will empower farmers, reduce inefficiencies, and establish a smarter, more transparent, and globally compliant agri-supply chain in Pakistan.
