Amazon now lets Prime members add items to upcoming orders with one tap | TechCrunch
Key Takeaways
- Amazon updated its Shopping app and website with a new delivery feature for Prime members.
- The feature allows users to add items to upcoming deliveries with a single tap.
- This change is intended to better reflect how consumers shop online by adding items incrementally.
- The 'Buy Now' button has been replaced by a blue 'Add to todayâs delivery' button.
- The update is currently rolling out to U.S. Prime members for eligible items.
Amazon is launching a significant update to its Shopping app and website aimed at simplifying the purchasing experience for Prime members. The core of the update is a new one-tap feature that lets users add desired items directly to their next scheduled delivery, bypassing the need to create entirely new, separate orders. This change addresses the common behavior of customers remembering items they need throughout the week and placing multiple small orders, which creates logistical challenges. Previously, Amazon attempted to mitigate this with options like Amazon Day delivery and incentives for slower shipping. Now, eligible U.S. Prime members will see a bright blue "Add to todayâs delivery" button below the standard 'Add to cart' option, replacing the former 'Buy Now' button. If a user taps this new button in error, an immediate 'Undo' option is available for removal.
