Sarah Mullally named first female Archbishop of Canterbury

Key Takeaways
- FT is offering the Weekend Print edition free with the Premium digital subscription.
- The combined package is priced at the cost of the Premium digital subscription only.
- The offer includes complete digital access to analysis and expert insights.
- The Weekend Print edition is described as award-winning.
- This is a promotional bundling strategy to increase subscription value.
The Financial Times is currently promoting a special deal for its readers, allowing them to acquire the FT Weekend Print edition at no extra cost when subscribing to the Premium digital package. This means subscribers get the full benefit of complete digital access, including in-depth quality analysis and expert insights available online. Complementing this digital access is the tangible benefit of receiving the award-winning Weekend Print edition delivered to them. The promotion effectively bundles a high-value physical product with the standard digital subscription price. This strategy aims to enhance the value proposition for FT readership. It ensures readers have access to FT content across both digital and print formats seamlessly.




