Jim Chanos slams ‘magical machine’ of private credit after First Brands collapse
Key Takeaways
- FT is promoting a bundle offer for its Premium digital subscription.
- The offer includes the FT Weekend Print edition at no extra cost.
- The price point for the bundle is the same as the standard Premium digital subscription price.
- Subscribers gain complete digital access to quality analysis and expert insights.
- The Weekend Print edition is described as award-winning.
The Financial Times (FT) has introduced a promotional offer designed to enhance its subscription value proposition for readers. This deal allows subscribers to obtain the FT Weekend Print edition in addition to the standard Premium digital access, all for the current price of the Premium subscription alone. The Premium digital offering ensures complete access to the FT's high-quality analysis and expert insights across all platforms. Complementing this digital access is the inclusion of the FT's award-winning Weekend Print edition, providing a tangible reading experience. This bundling strategy aims to attract new subscribers or encourage existing digital-only users to upgrade by adding the physical newspaper at no extra cost. Essentially, it's a value package combining digital depth with print tradition.
