CVC buys into private school group at triple 2021 valuation

Key Takeaways
- FT is offering a promotion combining Premium digital access with the Weekend Print edition.
- The combined package is priced at the cost of the Premium digital subscription alone.
- The digital access includes quality analysis and expert insights.
- The physical component is the award-winning Weekend Print edition.
- The offer aims to provide enhanced value to subscribers.
The Financial Times (FT) has introduced a promotional offer designed to enhance customer value by bundling its services. This deal allows subscribers to acquire the FT Weekend Print edition at no extra cost when purchasing the Premium digital subscription. Subscribers benefit from complete digital access, which includes quality analysis and expert insights across all FT platforms. Furthermore, they receive the award-winning physical Weekend Print edition, combining digital convenience with traditional reading material. The promotion effectively offers a dual-format subscription for the price of the digital-only Premium tier. This strategy aims to attract new subscribers or increase engagement among existing digital users by adding a tangible product.




