‘America’s Funniest Home Videos’ Owner V10 Entertainment and Vice Studios Create New Video Clip Competition Show (EXCLUSIVE)
Key Takeaways
- Vice Studios and V10 Entertainment are launching a new hybrid clip/competition series called "Clip Bait."
- The show features online videos competing in a tournament judged by a panel of content creators.
- The series will conclude with a "live, interactive finale" to determine the "ultimate viral champion."
- V10 Entertainment brings extensive video clip experience, owning the producer of "America's Funniest Home Videos" and a large video library.
- Global rights for "Clip Bait" are currently being shopped at the Mipcom international television market.
Vice Studios and V10 Entertainment, the company owning the producer of "America's Funniest Home Videos," have announced a new television project titled "Clip Bait," which reinvents the video clip format as a competition series. This hybrid show will feature online videos battling in a tournament structure, with judging provided by a panel composed of content creators, leading to an "ultimate viral champion" crowned in a live, interactive finale. Joe Ingham of Vice Studios described the format as turning the "infinite scroll into a full contact sport." V10 Entertainment brings significant video clip expertise, having acquired Vin Di Bona Prods. and possessing a vast library of over 2.8 million videos. Global rights for "Clip Bait" are currently being marketed at the Mipcom international television market, as both companies believe the series perfectly reflects modern audience engagement with viral content. The partnership leverages V10's extensive video catalog and Vice Studios' production pedigree, which includes shows like "Gangs of London."
