Victim killed in Manchester synagogue attack was shot by police
Key Takeaways
- FT is offering a promotion bundling Premium digital access with the Weekend Print edition.
- The combined package is priced at the cost of the Premium digital subscription alone.
- The offer includes complete digital access to FT's analysis and insights.
- The physical component is the award-winning Weekend Print edition.
- This is presented as a value-added deal for subscribers.
The Financial Times (FT) has announced a promotional deal aimed at attracting new subscribers by enhancing the value proposition of its Premium digital offering. Under this promotion, customers who sign up for the Premium digital subscription will also receive the FT Weekend Print edition at no additional cost, effectively paying only the price of the digital-only Premium tier. This bundle is designed to complement the complete digital access to the FT's quality analysis and expert insights with the tangible benefit of the award-winning Weekend Print edition. The offer serves as an incentive for readers who appreciate both in-depth digital content and the traditional newspaper format. By including the print component at the digital price point, the FT is making a competitive move in the subscription market. This strategy aims to increase engagement across both their digital and physical platforms.
