Bluey’s Backyard Is A Home Run For Camp, The Immersive, Experiential Store For Kids And Their Parents

Camp has launched a new interactive experience, "Bluey's Backyard," today in Miami and Minneapolis, expanding its partnership based on the hit Australian cartoon series, Bluey. This immersive backyard adventure incorporates beloved activities from the show, such as mud pizza making, scavenger hunts, and dance parties, and follows the successful run of the previous "Bluey's House" experience in multiple cities. Camp CEO Jenica Myszkowski highlighted that the new 4,000-square-foot space offers different games and settings than the previous iteration, including fan-favorite moments like playing on Rug Island. In addition to the new launch, Camp announced that the existing "Bluey's House" locations will be reimagined for the holidays with seasonal games, crafts, and festive surprises. Families attending the ticketed events, priced between $20 and $40, can also shop for exclusive co-branded Bluey merchandise. Myszkowski emphasized the deep emotional connection the show fosters with parents and children, which fuels Camp's strategy of bringing beloved characters to life through engaging, evolving play experiences.