'Sesame Street' unveils new Roblox world with exclusive content
Key Takeaways
- Sesame Street launched a new virtual gaming hub on Roblox called "Sesame Street: Neighborhood Adventures."
- The hub allows users to explore the iconic block, create custom avatars, and play child-friendly mini-games.
- The launch aligns with Sesame Workshop's omni-channel strategy to engage audiences across various digital platforms.
- The experience includes exclusive content, such as clips from the new animated segment "Tales from 123."
- The move raises safety concerns due to Roblox's history, but Sesame Workshop implemented strict safety measures like disabling chat.
Sesame Street has introduced a new virtual gaming environment on Roblox called "Sesame Street: Neighborhood Adventures," marking another step in its evolving digital strategy following collaborations with Netflix and YouTube. The hub enables users to explore the familiar Sesame Street block, customize avatars with child-friendly features, and play mini-games featuring residents like Abby Cadabby and new Magical Beasties. This launch is intended to help children grow smarter, stronger, and kinder by delivering on Sesame Workshop's mission in an immersive, popular gaming space. Despite the excitement, the move into Roblox prompts concerns due to the platform's ongoing legal troubles and reports related to child safety and exploitation. Sesame Workshop asserts that the hub adheres to rigorous safety standards, including disabled chat and restricted purchases for users under 13, to ensure a secure experience for families.
