NBCU, Netflix Alum Shannon Buck Joins Paramount to Head Up Direct-to-Consumer PR and Communications
Key Takeaways
- Shannon Buck has been appointed EVP, Head of Communications and PR for Paramount Direct to Consumer.
- Buck joins Paramount from NBCUniversal and reunites with former Netflix colleague Cindy Holland, who leads streaming at Paramount Skydance.
- Her new role involves overseeing global communications and publicity strategy for Paramount's direct-to-consumer operations.
- Buck has over 20 years of experience, including significant tenures at Netflix and NBCUniversal (Peacock).
- The move continues a trend of former Netflix executives joining Paramount Skydance under Holland's leadership.
Paramount has hired PR and communications veteran Shannon Buck as Executive Vice President, Head of Communications and PR for Paramount Direct to Consumer, effective Monday. In her new role, Buck will oversee global communications and publicity strategy for the direct-to-consumer business. This hire reunites her with Cindy Holland, who now heads streaming for the merged Paramount Skydance company, and Buck will collaborate with Holland and Chief Communications Officer Melissa Zukerman. Buck joins from NBCUniversal, where she most recently served as EVP of integrated communications, having previously overseen publicity for Peacock. During her extensive career, she also spent over six years at Netflix, leading series publicity for major hits like "Bridgerton" and "Stranger Things." Holland praised Buck as a seasoned executive specializing in direct-to-consumer engagement and brand building, noting her proven track record in driving subscriber acquisition.
