Rococo revival: Why pastels, whimsy, and Labubus are everywhere
Key Takeaways
- The Rococo art style, known for its ornate, pastel, and whimsical qualities, is experiencing a significant revival in contemporary culture.
- Pinterest has included the "Rococo Revival" in its Predicts 2025 trend report, showing massive search increases for related terms.
- The trend encompasses maximalist interiors, ultra-feminine fashion (like corset gowns), and opulent celebrations.
- Cultural touchpoints such as 'Bridgerton' and 'Marie Antoinette' have contributed to the style's renewed popularity.
- The revival is viewed as an expressive reaction against recent minimalist trends, mirroring Rococo's historical emergence against Baroque grandeur.
The whimsical and ornate aesthetic of the 18th-century Rococo art style is currently experiencing a strong revival across fashion, accessories, and event planning. This resurgence is characterized by pastel colors, playful motifs, and an overall sense of lighthearted opulence, exemplified by current popular items like the Labubu accessory. Pinterest has officially flagged the "Rococo Revival" in its Predicts 2025 report, showing dramatic spikes in online interest for Rococo-themed weddings, parties, and outfits. Experts suggest this trend aligns with a broader cultural movement embracing maximalism and serves as a playful reaction against the preceding dominance of minimalist styles like athleisure. Cultural phenomena such as the show 'Bridgerton' and the film 'Marie Antoinette' have helped popularize these visuals, bringing the style's inherent wit and emotion back into contemporary expression. Ultimately, the return of Rococo mirrors its historical origins as a reaction against overly grand styles, now offering an expressive counterpoint to modern casual wear.
