Antonio Marras Brings Sardinia To New York With New Boutique

The world of Italian designer Antonio Marras has expanded to the U.S. with the opening of his first American retail store in Soho, New York, during NYFW. This expansion is partly facilitated by a partnership established in 2022 with the Italian group Oniverse, led by Sandro Veronesi, which is driving the brand's domestic and international growth. The new 7,500-square-foot emporium, situated on Wooster Street in a historic 1897 building, not only dedicates 4,300 square feet to retail but also houses a 3,200-square-foot omnichannel hub for U.S. e-commerce and logistics. Marras expressed his long-held dream of opening in New York, designing the store to reflect this by blending industrial New York authenticity—like tin tile ceilings and exposed brick—with whimsical, poetic Italian elements. The design features two distinct areas, one industrial and clean, the other a glass-encased, richly decorated space evoking a Baroque cabinet of curiosities, utilizing antique fixtures sourced locally in Hudson, NY, alongside Sardinian rugs and textile art. Marras also noted the growing popularity of accessories, like sneakers, in the New York market.