Bank of America and BNY sued over financial ties to Jeffrey Epstein
Key Takeaways
- FT is offering the Weekend Print edition free with a Premium digital subscription.
- The combined package is priced at the cost of the Premium digital subscription only.
- The offer includes complete digital access to quality analysis and expert insights.
- The Weekend Print edition included in the bundle is described as award-winning.
- The promotion aims to provide comprehensive access across both digital and print platforms.
The Financial Times is currently running a promotional campaign designed to enhance subscriber value by bundling digital and print offerings. Customers who subscribe to the Premium digital tier will now also receive the FT Weekend Print edition at no additional cost, effectively paying only for the digital service. This package combines complete digital access to the FT's in-depth analysis and expert insights with the tangible experience of their award-winning Weekend Print product. The promotion is structured to maximize the perceived value for new and existing subscribers looking for comprehensive news consumption options. By including the physical weekend paper, the FT bridges its digital presence with its traditional print legacy. This strategic move encourages adoption of the full suite of FT content offerings.
