Nestlé to axe 16,000 jobs as new boss intensifies cost-cutting push
Key Takeaways
- FT is offering Premium digital access bundled with the FT Weekend Print edition.
- The combined package is priced at the cost of the Premium digital subscription alone.
- The offer includes complete digital access to quality analysis and expert insights.
- The Weekend Print edition included in the bundle is described as award-winning.
- This is a promotional strategy to increase the perceived value of the Premium subscription.
The Financial Times is currently promoting a value-added offer for its subscribers, combining its comprehensive digital offering with its physical newspaper. Specifically, customers subscribing to the Premium digital access will now receive the FT Weekend Print edition included in the standard Premium price. This deal aims to enhance the value proposition by complementing in-depth digital analysis and expert insights with the tangible, award-winning Weekend Print product. It represents a strong incentive for readers to engage with FT content across both digital and physical formats. The promotion is designed to maximize customer benefit without increasing the subscription cost for the digital tier. This strategy leverages the appeal of the physical weekend paper alongside high-quality digital journalism.
