The agony and ecstasy of restoring a Fra Angelico masterpiece
Key Takeaways
- FT is offering the Weekend Print edition bundled with the Premium digital subscription.
- The combined package is priced identically to the Premium digital-only subscription.
- The offer includes complete digital access to FT's analysis and insights.
- The Weekend Print edition is described as 'award-winning'.
- This is a promotional deal designed to increase subscription value.
The Financial Times is currently promoting a compelling offer designed to attract subscribers to its top-tier digital offering. This promotion allows customers to acquire the FT Weekend Print edition, known for its award-winning content, for the same price as the standalone Premium digital subscription. Subscribers gain full digital access to the FT's in-depth quality analysis and expert insights, effectively receiving the physical weekend newspaper as a complimentary addition. This strategy aims to enhance the perceived value of the Premium package by integrating both digital and high-quality print journalism. The deal emphasizes the combination of comprehensive digital resources with the tangible experience of the Weekend Print edition. It represents a strong incentive for readers seeking both deep analysis and traditional newspaper delivery.
