UK economy grew 0.1% in August
Key Takeaways
- FT is offering the Premium digital subscription bundled with the Weekend Print edition.
- The combined package is priced at the cost of the Premium digital subscription alone.
- Subscribers gain complete digital access to FT's analysis and insights.
- The offer includes the award-winning FT Weekend Print edition.
- This is a promotional value-add for FT subscribers.
The Financial Times is currently promoting a special deal that allows subscribers to obtain the FT Weekend Print edition bundled with the standard Premium digital subscription, effectively making the print component free. This package ensures customers receive complete digital access to the FT's renowned quality analysis and expert insights across all platforms. The inclusion of the award-winning Weekend Print edition enhances the offering, catering to readers who appreciate traditional newspaper formats alongside digital convenience. This promotional strategy aims to increase the perceived value of the Premium subscription tier significantly. By combining digital depth with a physical product, FT targets a broader range of reader preferences. The offer positions the combined package competitively in the market for high-quality financial journalism.
