UK energy bosses sound warning over rising household bills

Key Takeaways
- FT is offering a promotional bundle for its Premium digital subscription.
- The promotion includes the FT Weekend Print edition at no additional cost.
- The price point remains the same as the standard Premium digital subscription.
- The bundle provides complete digital access to analysis and insights.
- The Weekend Print edition is described as award-winning.
The Financial Times is actively promoting a value-added subscription deal for its readers. This offer allows new or existing subscribers to obtain the FT Weekend Print edition alongside their standard Premium digital access. Crucially, the combined package is being offered at the current price point of the Premium digital subscription only. This strategy seeks to enhance the perceived value proposition by including the physical, award-winning Weekend edition. Subscribers gain complete digital access to high-quality analysis and expert insights. The promotion effectively bundles premium digital services with a tangible print component.




