US warns world will ‘decouple’ from China if it imposes new export controls
Demetri Sevastopulo
October 15, 2025 at 07:19 PM
Joy (20%)
positive
Key Takeaways
- FT is offering Premium digital access bundled with the Weekend Print edition.
- The price point for this bundle is the same as the standard Premium digital subscription price.
- The offer includes complete digital access to FT's analysis and insights.
- The Weekend Print edition is described as 'award-winning'.
- This is a promotional strategy to enhance the value of the Premium subscription.
The Financial Times (FT) is currently running a promotional campaign designed to increase subscription uptake by bundling services. This specific offer allows customers to acquire the FT Weekend Print edition at no extra cost when they subscribe to the Premium digital package. Subscribers gain full digital access to the FT's renowned quality analysis and expert insights. The inclusion of the award-winning Weekend Print edition adds a tangible, high-quality component to the digital offering. This strategy aims to maximize perceived value for the customer base. The promotion effectively merges digital convenience with traditional print readership benefits.
